The world’s largest food innovation observatory from France, Salon International de I’Agroalimentaire or SIAL, sets sail on a voyage to tap the wondrous potential of the ASEAN food market and share the plethora of flavors that abound within each region.

Eyeing a nation rich in cultural heritage and biodiversity, SIAL headed southeast and docked on the shores of the Philippines, a tropical destination that promises a true feast for the senses.

Proving its worth as a global food destination, the Philippines will play host once again to the ever changing landscape of the international food market taking the country’s F&B industry to new and innovative heights as SIAL ASEAN-Manila makes its way back to the World Trade Center Manila on June 17 to 19.

Boasting of a GDP growth rate of 5.7% in 2014, the Philippines’ food and beverage industry, in particular, has been exhibiting tremendous growth with a reported estimate of 6,318 million USD of food exports and 7,801.79 million USD of food imports in 2013.

Throughout the years, the country has also been regarded as the franchising hub of Asia as its franchised brands went from 50 to 1000 within a thirty-year span, of which 41% of the franchises are from the food sector.

Serving up a total of 300 exhibitors from 19 countries, nearly 7,500 buyers from 33 countries flocked to the first-ever SIAL ASEAN-Manila to take part in the biggest and only B2B platform for the Philippine food industry.

With 4 Product Zones namely Biscuit, Wine, Frozen Goods, and Meat, SIAL ASEAN-Manila was a resounding success with a 95% rate of satisfied visitors and 94.4% rate of satisfied exhibitors.

This year, SIAL ASEAN-Manila 2015 promises to deliver a more comprehensive trade show experience for trade buyers, industry professionals and food enthusiasts alike as it gathers an extensive range of exhibitors from all corners of the globe. Moreover, as SIAL ASEAN-Manila teams up with partner associations such as the BFAR, TPB, DOT, and DTI Regions 10 & 11 to name a few, this year’s installment is poised to offer an insightful and compelling presentation that will surely enhance one’s experience.

At SIAL ASEAN-Manila 2015, members of the F&B industry can expect countless hidden nooks and crannies to explore and discover. The highly-anticipated food expo also assures a highly entertaining and informative experience for its visitors as it cooks up a compelling line-up of activities.

Aimed at showcasing the latest and most relevant trends in the food industry, SIAL Innovation will be featuring products that were carefully selected by a jury of industry experts. Last year, Fisher Farms took top prize with their milk fish products as the first ever Filipino winner, showing that the Philippines really has what it takes to make it in the international food market; having their products shown in SIAL events around the world. This year, local and foreign companies will again vie for global recognition in the food industry; certainly something to look out for.

Welcoming international food service professionals and chefs, La Cuisine by SIAL is an area for in-the-kitchen demos and trainings that will happen throughout the event with participating chefs like Chef Jean Mark Veron, Chef Mitchie Sison, Chef Francis Tolentino and Chef Sau del Rosario.

Whereas at the Wine Tasting area, guests are invited to take part in the tasting sessions as presented by professional wine buyers from various ASEAN regions with companies such as Rock Wine, Phil Wine, Iphor and Werdenberg offering their selections. Proving to be an all-inclusive trade event, SIAL ASEAN-Manila will be bringing together a handful of industry experts to discuss relevant topics that affect the F&B industry at the SIAL ASEAN Seminars such as Nelia Florencio, Chief of the Technological Services Division of ITDI on “Sustaining Development of Food Processing Sector thru FIC’s (Food Innovation Center), Sandy Bucao, Country Managing Director of Intertek on “Food Safety: A Social Responsibility” and more that will surely enlighten participants. And the best part, it’s free!

In keeping with the event’s thrust to elevate the ASEAN food industry to uncharted territories, World Tour by SIAL is an insightful agrifood map made possible with the help of 28 magazine titles from all over the world that will provide a unique perspective on the food trends, tastes and flavors that the global food trade has to offer.

For five decades now, SIAL has solidified its position as a worldwide food institution that has managed to expand over to different parts of the world including Asia, North America, and the Middle East – making it the world’s number one food exhibition network.

If you’re a part of the F&B industry, come and explore the flavors of the world as SIAL ASEAN-Manila 2015 happens on June 17-19 at the World Trade Center Manila organized by Comexposium and Mafbex Events Management, a subsidiary of the country’s leading event organizer, Worldbex Services International.