Since its inception in 1964, Salon International de I’Agroalimentaire or simply SIAL, has redefined the food trade by being a platform for industry professionals, both experts and professionals alike to discover the latest products and services in the market, explore new business opportunities, and forge relationships that all in all shape the future of the global food industry.

Seeing the Philippines as the most ideal gateway to the rest of the region with its equally unique and distinct food culture and promising economic potential, SIAL made history as it hosted the first-ever ASEAN leg in 2014 – merely marking the beginning of bigger things to come.

The 2nd SIAL ASEAN MANILA, which was held last June 17 to 19 at the World Trade Center Manila, proved to be a resounding success. Attracting 5,000 visitors from various countries and covering an exhibition space of nearly 7,000 sqm, the food event of the season lived up to its claim of being the most comprehensive food and beverage exposition in the region.

Boasting 300 exhibitors from 16 countries, SIAL ASEAN MANILA 2015 was divided into four product zones of Biscuit, Wine, Frozen Goods, and Meat, there were 18 product and service categories which offered opportunities for product testing and demonstrations. With 83% of exhibitors saying they met their objectives and 83% of exhibitors saying they would recommend the event, and 83% of visitors saying that they met their objectives, this year’s SIAL ASEAN MANILA was surely another inspiring food event for the whole industry.

SIAL ASEAN 2015 at a glance

To officially mark the opening of the event, a ribbon-cutting ceremony was held on the morning of June 17 at the World Trade Center lobby. Gracing the momentous occasion were MEM Founding Chairman Jospeh L. Ang, MEM Co-founder Mrs. Levi S. Ang, MEM Managing Director Jill Aithnie Ang, SIAL Group Director Nicolas Trentesaux, SIAL ASEAN MANILA Regional Director Joanne Cook and other MEM executives joined by honorary guest DA Usec. Bernadette Romulo Puyat representing Secretary Proceso Alcala and BFAR Usec. Asis Perez. Also in attendance were Sec. of Trade and Commerce of the Embassy of Argentina Martin Soto, Chief of Staff of Pasay City Albert Paredes, Ambassabor of Embassy of Iran H.E Ali Asghar Mohammadi, Director of Business France Phils. Stephane Perchenet, Ambassador of Embassy of France H.E. Giles Garachon, Deputy Admin of PCA Roel M. Rosales, VP French Chamber of Commerce  Bernard Flour, and Administrator of PCA Hon. Romulo N. Arancon Jr.

Apart from serving up the most extensive array of products and services, SIAL ASEAN MANILA proved to be a gastronomic destination that offered visitors an entertaining and memorable experience with its line-up of pocket events and activities which took place throughout the three-day trade event.

SIAL Innovation

A showcase of the market’s best innovations, SIAL Innovation is a product exhibit curated by a jury of food experts that puts a spotlight on outstanding new products that possesses a true mark of innovation.  After careful selection, 9 product finalists were ultimately chosen as contenders for the prestigious Gold Award. The awarding ceremony was conducted at the Gala Night celebration on the night of June 17. Bringing home the coveted Gold Award was Kokos Coconut Cheese by Werdenberg International Corporation represented by VP for Marketing and Sales Jean Christophe Chavanon and Executive Secretary Jen Ruz . Accompanying them during the awarding were MEM Managing Director Jill Aithnie Ang, MEM Founding Chairman Joseph Ang  and SIAL Group Director Nicolas Trentesaux. 

La Cuisine

Meanwhile, La Cuisine by SIAL delighted attendees with in-kitchen demos by notable food service professionals and chefs from here and abroad including Chef Jean Mark Veron from France, Chefs Mitchie Sison, Francis Tolentino, Sau Del Rosario, Emerald Galvez, Martin Punzalan, Mikel Zaguirre and Danny Lobo from the Philippines, Chef Philip John Golding from Britain (shown in picture), and Chef Lily Min from Korea. All of them showcasing their culinary prowess by expertly preparing sumptuous recipes to the delight of the audience.

Wine Tasting

Over at the Wine Tasting area, visitors had the opportunity to conduct tasting sessions as presented by professional wine buyers from various ASEAN regions. Wine exhibitors included Rock Wines, Philippine Wine Merchants, Iphor, and Werdenberg.

Seminars

SIAL ASEAN MANILA 2015 also offered free registrations for seminars and talks conducted by notable industry professionals who emphasized on the impact of modernization of the food industry in light of the ASEAN economic integration. Topics included “The Basics of Cacao Production”, “The Benefits of Coconut Products”, “Food Safety: A Social Responsibility”, “How SME’s should prepare for ASEAN Integration” and “Organic Farming”.

World Tour by SIAL

Last but not the least, visitors of this year’s food event had the privilege to witness World Tour by SIAL, which was flown in directly from Paris. A key SIAL event, World Tour is an exclusive content prepared by 28 top food journalsts to showcase the various food cultures around the world, its latest food trends, and retail system.  

Going beyond the confines of conventional trade show presentations, SIAL ASEAN MANILA matches expectations and industry standards as it delivers another groundbreaking exposition bent on generation many economic opportunities to elevate the Asian food market to global acclaim - solidifying its claim as the #1 annual food event not to be missed by the Asian food industry! 

About SIAL ASEAN MANILA

SIAL ASEAN is an integral part of the SIAL Group, the leading global network of shows dedicated to the food industry, with seven shows (SIAL Paris, SIAL Canada, SIAL China, SIAL Middle East, and SIAL InterFood Jakarta) that bring together 14,000 exhibitors and 330,000 visitors from 200 countries.

Organized by Comexposium and MAFBEX Events Management, a subsidiary of the country’s leading events organizer, Worldbex Services International.