It is often said that a nation’s cuisine is a reflection of its peoples’ culture. In the case of the Philippines, it is not only culture but even more significantly, its history, which serves as the basis for the rich and vibrant flavors of its culinary psyche.
Compelled by the enthralling food heritage it possesses and the potential it holds for the future of the Asian food market, the world’s largest food innovation observatory, Salon International de I’Agroalimentaire or simply SIAL returns to the Philippine shores for the second edition of SIAL ASEAN-MANILA this June 17 to 19 at the World Trade Center Manila.
There is no simple way to define what Filipino food is, except that it’s one that has been shaped by various cultures that at one point shared a history with the nation. Colonized in 1521 until 1898 by the Spaniards, Filipinos were introduced to Iberian ingredients alongside herbs and spices, which hailed from its colonies including Mexico.
Come 16th century, the wave of Chinese immigrants from the coastal provinces of Fujian and Canton injected an undeniably strong impression in the culinary evolution of Filipino cuisine with their own specialties and delicacies.
To further diversify what was already a unique and multi-cultural culinary identity, the American colonial period introduced Filipinos to the ways of the west. Since then, the Philippines has been known to boast a sensational amalgam of cuisines built on a kaleidoscopic fusion of different tastes and flavors.
It isn’t a surprise that SIAL, the leading authority in food innovation, has decidedly tapped the potential of the Philippines, as it is indeed the ultimate melting pot of the Asian food market.
Today, the Philippines’ culinary presence in the Asian food market is as strong as ever. With a GDP growth rate of 5.7% in the first quarter of 2014, things are definitely looking up for the Philippine economy and its food and beverage industry is showing great promise as it accounts for a significant percentage of businesses that contribute to the robust development of its economy.
The Philippines is also known as the franchising hub of Asia. With around 1000 brands franchised, 40% of which are from the food sector. All these and more contribute to the Philippines as the most ideal nation to host the biggest food exposition to happen in the Southeast Asian region.
Expected to attract over 10,000 visitors from over 40 different countries, the 2nd SIAL ASEAN-MANILA will house 350 exhibitors from 15 countries with four product zones including Biscuit, Wine, Frozen Goods, and Meat from both local and foreign companies.
Experience all these and more up close and personal at the 2nd SIAL ASEAN-MANILA on June 17 to 19 at the World Trade Center Manila, Philippines. Organized by Comexposium and MAFBEX Events Management, a subsidiary of the country’s leading events organizer, Worldbex Services International.