In its endless pursuit for new flavors to discover, the exotic and vibrant aroma of the east has led the Salon International de l’Agroalimentaire, or SIAL, on a journey from Paris to explore the rich culture and heritage of Southeast Asia through its most promising gateway, the Philippines, where it held the first-ever SIAL ASEAN-Manila leg. With a lot more to explore and discover in the region, the SIAL ASEAN-Manila returns for its second year on June 17 to 19 at the World Trade Center Manila.

Among the countries in Southeast Asia, the Philippines possesses a growing food market that is more than ripe for the picking. Firstly, Accommodation and Food Service endeavors account for 10.1% of all classified establishments and businesses in the Philippines while a whopping 8,220,030,000USD serves as the estimate total revenue churned out by the local food and beverage industry in the last year. Meanwhile, its restaurant growth rate average of 7.06% reveals a burgeoning market that begs to be explored and nurtured.

As it celebrates 50 years of expertise in developing the most diverse food markets all over the globe, SIAL lends its golden touch to the Southeast Asian region so as to generate much-needed growth and expansion.

Following the success of the first-ever SIAL ASEAN wherein an estimate of 7,500 visitors from 33 different countries flocked to the event, SIAL ASEAN 2015 expects to break its own records as it is poised to attract 10,000 visitors from 40 countries.

Boasting 350 exhibitors from 15 countries, SIAL ASEAN-Manila is the biggest food exposition to happen in the Southeast Asian region and is expected to provide an excellent ROI as top quality buyers and exhibitors converge to explore the wondrous possibilities of the industry.

Truly a high-grade gastronomic treat not to be missed, SIAL ASEAN-Manila 2015 has cooked up an extensive menu to showcase the latest trends and innovations from both local and international companies, partnered with associations like DOT, TPB, BFAR, and DTI Region 10 & 11 .

As a delectable result, the exposition will serve to provide the exposure needed by the local food industry to local and international buyers alike as well as provide them with the chance to learn and adapt to the global food industry by gaining an understanding of various markets abroad as they interact and conduct B2B opportunities with visitors.

Banking on five decades worth of formidable influence, SIAL ASEAN-Manila is bound to be the push needed by the Southeast Asian region to grow and expand into a powerful market in the global food trade.

Be a part of this journey through food, culture and innovation as SIAL ASEAN-Manila comes to you on June 17 to 19 at the World Trade Center Manila, organized by Comexposium and Mafbex Events Management, a subsidiary of the country’s leading event organizer, Worldbex Services International.