Manila ,Philippines – The Philippines will be hosting the biggest food show in the Southeast Asian region in 2014 that will open an opportunity for the country’s food, agriculture, agribusiness industries to pitch their export products to the world market.

The Salon International de l’Agroalimentaire (SIAL) is coming to Asia in June next year via SIAL-Association of Southeast Asian Nations (ASEAN).

“DA (Department of Agriculture) is proud to support and take part in it,” said OIC Assistant Secretary for Marketing and concurrent Agriculture Agribusiness Marketing Assistance Service (AMAS) Director Leandro Gazmin.

The assistance from DA will be in the form of sponsorship, Gazmin said.

Filipino farmers and fishers, who provide the raw materials for the exporters and processors, stand to benefit from the trade and networking activities that will take place throughout the duration of the four-day affair.

Holding it in the Philippines offers a chance for more local participation among local exporters, processors and other agribusiness players, who could take the opportunity to showcase a wider array of their best products and services–all at lesser logistical costs.

SIAL-ASEAN expects 800 exhibitors, half of whom are international, and 15,000 visitors.

Focused on the theme “Best-Kept Secret for Food Business in Asia,” the SIAL-ASEAN will be held at the World Trade Center Metro Manila on Roxas Boulevard on June 11 to 14, 2014, in conjunction with the Manila Food and Beverage Expo (MAFBEX) of MAFBEX Events Management, which will be conducted in a separate venue inside the WTC complex. It also coincides with SIAL’s 50th anniversary.